Satvik comes from the Indian philosophy a balance between Rajas (Activity) and Tamas (Inertia). Satvik is the essential balance between activity and rest that makes success efficient and almost effortless. The philosophy does not advocate an excess of either too much activity or rest. Just as the Greek tragedies influenced storytelling in the West, storytelling in the East has been influenced by the deep philosophies of drama from India. Puppetica's storytelling aims at a balance in the narrative that just provides the right amount of drama. 

The stories have a 'circular' nature to them unlike the 'linear' fashion of storytelling of the West, where the concept of karma leading to further action and reaction cycles. All these are captured in the scripting of Punyakoti, Puppetica's first animation movie.

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The character styling at Puppetica draws from the Indian traditional puppetry. The colors have deep significance and are inspired by the forms and movements of Indian art forms, especially - dance, music and drama of India as coded by 'Bharata Muni' whose insights on stage setting and character placement still plays an important role in Indian art forms.

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Puppetica uses the Creative Lite Animation Platform (CLAP) - a production pipeline that it has developed in the last 7 years to crowd source talent and assemble various production assets together online. CLAP allows Puppetica to operate frugally without compromising on the quality of the output. It also allows drawing from the best talent in the industry. It is a disruptive methodology and is different from the traditional studio models.

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Puppetica has made available its scores of visual materials that was developed for Punyakoti through its resource center to help budding animators find inspiration and origial development materials made in India. Its unique initiative called - Animate India hopes to fill a widening gap between talent and education.

Animate India - Resource Center

Listen to the director of Punyakoti in conversation with the Sanskrit YouTuber and explain his journey in making the movie.